Privacy Policy
Effective Date: April 30, 2025
Last Updated: April 30, 2025
DNA Services Inc. (“DNA Services,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://dnabusiness.net
(the “Site”), use our services, purchase our products, create an account, submit a form, schedule an appointment, or otherwise interact with us.
By using our Site or services, you agree to the practices described in this Privacy Policy.
1. Who We Are
Legal Business Name: DNA Services Inc.
Website: https://dnabusiness.net
Email: info@dnabusiness.net
Mailing Address:
57644 Gala Dr
Washington, MI 48094
United States
2. Scope of This Policy
This Privacy Policy applies to personal information collected through:
our website,
online forms,
payment and checkout pages,
user account registration and login,
booking and scheduling tools,
email and marketing systems,
software and subscription services,
customer support interactions,
and related digital products and business services.
Our services may include, without limitation:
business consulting,
coaching,
training,
warehouse software,
digital resources,
one-time purchases,
and recurring subscriptions.
3. Information We Collect
We may collect the following categories of personal information:
A. Information You Provide Directly
When you contact us, create an account, purchase a product, subscribe, or fill out a form, we may collect:
name
email address
phone number
billing address
shipping address (if applicable)
account login credentials
business/company information
uploaded files or documents
scheduling or appointment details
support requests and communications
marketing preferences
any other information you voluntarily submit
B. Payment Information
If you make a purchase, your payment is processed by third-party payment processors such as Stripe and PayPal.
We may receive limited payment-related details such as:
payment status
transaction amount
billing name and billing address
partial payment method details (such as last four digits, card brand, or payment type)
subscription and renewal status
refund or dispute information
We do not store full credit card numbers, CVV codes, or full payment credentials on our own servers.
C. Automatically Collected Information
When you visit or use the Site, we may automatically collect certain information, including:
IP address
browser type
device type
operating system
referral URL
pages visited
time spent on pages
clicks and navigation behavior
session data
cookie identifiers
approximate geolocation derived from IP
advertising and campaign attribution data
D. Cookies and Similar Tracking Technologies
We use:
cookies,
pixels,
tags,
scripts,
and similar technologies
to understand user behavior, improve the Site, personalize experiences, support advertising, and help prevent fraud.
4. How We Use Your Information
We may use your information for legitimate business purposes, including to:
provide, operate, and maintain our Site and services
create and manage user accounts
process transactions and recurring subscriptions
deliver products, software, coaching, training, or services
send receipts, invoices, renewal notices, and account communications
respond to inquiries and provide customer support
schedule appointments or calls
improve website performance, usability, and content
personalize user experience
detect, investigate, and help prevent fraud, abuse, or unauthorized activity
market our products and services
run remarketing and advertising campaigns
measure ad performance and conversion activity
comply with legal, tax, accounting, and regulatory obligations
enforce our agreements and protect our legal rights
5. Legal Bases for Processing (EEA / UK Visitors)
If you are located in the European Economic Area (“EEA”), Switzerland, or the United Kingdom, we process personal data under one or more of the following legal bases:
Performance of a contract — to provide products, subscriptions, software, coaching, or services you requested
Legitimate interests — to operate, secure, improve, and market our business
Consent — where required, such as for certain cookies or marketing communications
Legal obligation — to comply with applicable law, tax, accounting, fraud prevention, or regulatory obligations
6. How We Share Information
We do not sell your personal information for cash in the ordinary sense. However, we may share information with third parties in ways that may be considered “sharing” or “targeted advertising” under certain privacy laws.
We may share your information with the following categories of recipients:
A. Payment Processors
To process transactions and subscriptions, including:
Stripe
PayPal
These providers process payment information under their own privacy policies and security practices. Stripe explains that it collects transaction-related and device data to process payments, support fraud prevention, and comply with legal obligations.
B. Service Providers and Business Tools
We may share information with vendors and platforms that help us operate our business, including tools for:
CRM and marketing automation
scheduling and booking
analytics and website performance
advertising and remarketing
email communications
hosting and technical operations
Examples may include:
GoHighLevel
Google Analytics
Meta / Facebook Ads
Calendly
SamCart
C. Partners and Lead Buyers
Because part of our business may involve connecting users with relevant business opportunities, vendors, or service providers, we may share submitted information with:
business partners,
affiliates,
referral partners,
and lead buyers
where reasonably necessary to provide or market relevant services, opportunities, or offers.
If you submit information through certain lead, inquiry, booking, or contact forms, your information may be shared with one or more relevant third parties.
If you do not want your information shared in this way, do not submit forms requesting referral, matching, or partner-related assistance.
D. Legal / Compliance / Protection Purposes
We may disclose information if reasonably necessary to:
comply with law, subpoena, court order, or legal process
respond to lawful requests by public authorities
protect our rights, property, or safety
investigate fraud, abuse, chargebacks, disputes, or security incidents
enforce our agreements or policies
E. Business Transfers
If we merge, sell assets, reorganize, or transfer part or all of our business, your information may be transferred as part of that transaction.
7. Payment Processing Disclosure
When you make a purchase through our Site, your payment may be processed by Stripe and/or PayPal.
By submitting payment information, you acknowledge that:
your payment information is transmitted directly to the applicable payment processor,
we do not directly store full payment card details,
payment processors may collect transaction, device, and fraud-prevention data,
and your use of those payment services is also subject to their own terms and privacy policies.
Stripe publicly states that it may process transaction data, contact details, device information, and fraud-related data when facilitating payments for merchants.
8. Cookies, Analytics, and Advertising
We use cookies and related technologies to:
remember preferences,
keep users logged in,
understand website traffic and engagement,
improve performance,
attribute conversions,
support remarketing and advertising,
and help detect suspicious activity.
Tools We May Use
We may use tools such as:
Google Analytics
Meta / Facebook Pixel
Google Ads
YouTube advertising tools
LinkedIn advertising and analytics tools
other similar analytics and advertising technologies
These tools may collect information about:
your browsing behavior,
device/browser information,
pages viewed,
actions taken on the Site,
and ad interactions across websites or platforms.
Cookie Choices
Most browsers allow you to:
delete cookies,
block cookies,
or limit tracking.
You can also adjust certain advertising preferences through platform-specific tools such as Google, Meta, and LinkedIn ad settings.
For users in certain jurisdictions, we may provide cookie consent or preference tools where required by law.
9. Email Marketing and Communications
If you opt in, purchase from us, register, book a call, or otherwise interact with our business, we may send you:
transactional emails,
account notices,
purchase confirmations,
service updates,
educational content,
promotional offers,
and marketing emails.
You may unsubscribe from promotional emails at any time by:
clicking the unsubscribe link in the email, or
contacting us at info@dnabusiness.net
Please note that even if you opt out of marketing emails, we may still send service-related or transactional communications.
10. User Accounts and Login Credentials
If you create an account on our Site or in connection with our services, you are responsible for maintaining the confidentiality of your login credentials.
We encourage users to:
use strong passwords,
avoid password reuse,
and notify us promptly of any suspected unauthorized access.
We are not responsible for unauthorized access caused by weak passwords, credential sharing, or compromise outside our reasonable control.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
provide services,
maintain accounts,
comply with legal and financial obligations,
resolve disputes,
enforce agreements,
and prevent fraud.
Reasonable Default Retention Periods
Unless a longer period is required or justified, we generally aim to retain data as follows:
Customer account and transaction records: up to 7 years
Marketing/contact form submissions: up to 24 months
Inactive account/profile data: up to 24–36 months
Analytics/cookie data: as configured by the applicable platform or tool
Support and communications records: as reasonably necessary for business or legal purposes
We may retain data longer where necessary for:
tax,
accounting,
dispute resolution,
fraud prevention,
legal compliance,
or legitimate business defense purposes.
12. Data Security
We use commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or destruction.
However, no method of internet transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.
If you believe your information or account has been compromised, contact us promptly at info@dnabusiness.net
.
13. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information.
You may have the right to:
request access to the personal information we hold about you
request correction of inaccurate information
request deletion of certain personal information
request a copy of your data
object to or restrict certain processing
withdraw consent where processing is based on consent
opt out of marketing communications
opt out of certain targeted advertising or data sharing activities
not be discriminated against for exercising privacy rights
To make a privacy request, contact us at:
We may need to verify your identity before fulfilling certain requests.
14. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), including the right to:
know what categories of personal information we collect
know the sources of that information
know the business or commercial purposes for collection/use
know the categories of third parties with whom we disclose information
request deletion of personal information (subject to exceptions)
request correction of inaccurate personal information
opt out of “sharing” for cross-context behavioral advertising
limit certain uses of sensitive personal information where applicable
use an authorized agent to make a request on your behalf
not receive discriminatory treatment for exercising your rights
Categories of Personal Information We May Collect
In the past 12 months, we may have collected:
identifiers (name, email, phone, IP address)
customer records information
commercial information (purchase/subscription history)
internet or electronic network activity
geolocation data (approximate)
professional or business information
account credentials
communications and support interactions
inferences drawn from website or marketing interactions
Sharing / Targeted Advertising Notice
We may use cookies, pixels, and advertising technologies that could be considered “sharing” under California law.
To opt out of certain advertising-related tracking or request privacy rights, contact:
If you implement a cookie banner or “Do Not Sell or Share My Personal Information” link later, this section should match that functionality.
15. GDPR / UK GDPR Rights
If you are located in the EEA, UK, or Switzerland, you may have rights to:
access your personal data
rectify inaccurate data
erase your data
restrict processing
object to processing
data portability
withdraw consent where applicable
lodge a complaint with your local supervisory authority
To exercise these rights, contact:
16. International Data Transfers
Although our business primarily serves customers in the United States, your information may be processed, stored, or transferred in the United States or other countries where our service providers operate.
Those countries may not provide the same level of data protection as your home jurisdiction.
Where required, we will rely on appropriate safeguards or lawful transfer mechanisms.
Stripe states that it may transfer personal data internationally and uses transfer mechanisms such as the EU-U.S. Data Privacy Framework and related safeguards where applicable.
17. Third-Party Websites and Services
Our Site may contain links to third-party websites, tools, booking pages, payment pages, or embedded content.
We are not responsible for the privacy, security, or content practices of third parties. Their own terms and privacy policies apply.
You should review the privacy policies of any third-party service you interact with.
18. Children’s Privacy
Our Site and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
If you believe a child has provided us with personal information, contact us at info@dnabusiness.net
.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, technologies, legal requirements, or data practices.
When we do, we will update the “Last Updated” date at the top of this page.
Your continued use of the Site after changes are posted constitutes acceptance of the revised policy, to the extent permitted by law.
20. Contact Us
If you have questions, requests, or concerns regarding this Privacy Policy or our privacy practices, contact:
DNA Services Inc.
57644 Gala Dr
Washington, MI 48094
United States
Email: info@dnabusiness.net
Cookie Policy
Effective Date: April 30, 2025
This Cookie Policy explains how DNA Services Inc. uses cookies and similar technologies on https://dnabusiness.net
.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function, remember preferences, analyze traffic, and support advertising.
Types of Cookies We May Use
We may use:
Essential cookies — required for site functionality, security, and account login
Performance/analytics cookies — help us understand how visitors use the site
Advertising/marketing cookies — help us measure and improve advertising campaigns
Functionality cookies — remember settings and preferences
Tools We May Use
We may use cookies and similar technologies from providers such as:
Google Analytics
Google Ads / YouTube
Meta / Facebook
LinkedIn
Stripe
other website or advertising vendors
How to Control Cookies
You can usually control cookies through your browser settings. Blocking some cookies may affect Site functionality.
Where required by law, we may provide cookie consent or preference tools.
Contact
For questions about this Cookie Policy, contact info@dnabusiness.net